On "Back to the Future Day", EGi, reporting from MIPIM UK, highlights another thing not predicted in the film - the massive changes in Retailing as evidenced by the emergence of the pop-up. How would Marty do his shopping?
The rise of the pop-up was discussed this morning at a breakfast seminar opening MIPIM UK. Appear Here founder Ross Bailey said: “Large owners of retail property are increasingly receptive to the idea of using short-term leases to keep locations fresh. Some are going so far as to create dedicated resources in their organisations.”